Each foreign company, before entering the U.S.
market, should go through a process of strategic planning in order
to define the most appropriate strategy and form of entry, which ultimately
would give the company a sustainable competitive advantage.
CVC will guide and assist your company
through the entire planning process. We will make sure that your activity
will start and grow successfully in the American market.
The following is the diagram of our consulting activity; we take your
company from the export strategy formulation process through implementation.
To learn more about the content of
this plan, click on the different phases of the diagram describing
the export strategic planning process.
First Part:
In this phase, called the export strategy
formulation process, CVC provides a full consulting service
on defining your company's export vision, mission, objectives and
general strategic directions you intend to obtain in the U.S. market.
This very important phase is subject to revision after we proceed
with the research and analysis of the company's external factors,
consisting of pertinent information on the economy, competitors
and prospective customers. Once we have established that there are
solid business opportunities for your company in the U.S. market,
we proceed with your company's internal analysis. This study allows
us to determine a perfect alignment between the external market
opportunities and your internal company's capabilities necessary
to satisfy them. It is only at this stage that we are able to define
your company's most successful strategy to operate in the American
market. We also define the most appropriate form of entry ranging
from a simple export strategy to a more important form, which may
include the creation of a wholly owned subsidiary. This first part
concludes with a feed back process. As we mentioned above, the initial
export vision, mission, objectives and generic strategy the company
intends to pursue in the American market, must be revised, and if
necessary, changed as a consequence of each new piece of information
collected and analyzed.
Second Part:
In this phase, called the export strategy
implementation process, CVC provides a full consulting service
on:
The company's export operating plan
Organizational structure with important
control procedures
Feed-back process that may require a change
strategy
The export operating plan includes also the following
plans:
Legal structure plan
Product plan
Marketing plan
Financial plan
Human resources plan
Exit strategy plan
At the end of this second phase, your company
will have an extremely valuable export business plan. It will be
the platform on which to build a durable and sustainable competitive
advantage of your company in the American market.
