EXPORT VISION - MISSION - OBJECTIVES
- STRATEGY
These are very important factors contributing to gain a sustainable
competitive advantage. Many entrepreneurs underestimate the relevance
of having a solid vision, mission, objectives and strategy on
how to obtain them. A company, which wants to enter the American
market, must know where and what it wants to be in the long term,
the strategy it wants to adopt and its most important values.
Everyone inside the organization should be inspired and motivated
by the company's vision. Vision is
the fundamental platform to design the company's success, the
basis to build a strong brand. A
company must also establish what kind of business it intends to
become, who are its customers, what needs are to be satisfied,
and how the company intends to satisfy them. It also needs to
define specific objectives to be reached in quantitative and qualitative
terms. Finally, a company should state its strategic directions,
on achieving its goals.
A successful export plan is based on the initial formulation of
all these components. We are helping foreign companies to define
these important preliminary characteristics, which will assure
them a long and sustainable competitive advantage in the U.S.
market.
-
Why does your company exist? What size
would you like your company to be in five years from now?
-
Which are your company's most important
goals?
-
How do you intend to get there?
-
Which are the most important values that
would help your company to reach its goals?
These are only some of the questions your
company should answer before entering the U.S. market.
