COMPANY FOREIGN STRATEGY AND MARKET ENTRY FORM
IDENTIFICATION
Following our initial research and analysis activity, we are able
to complete the company's strategy formulation process. This identifies
the firm's intended
direction in the U.S. market and how to achieve it. This process is
also important for identifying the best form of entry in the American
market. Companies can enter this market in many different ways; they
range from the simplest way of exporting goods or services to a local
operator, to more sophisticated forms of cooperation, which ultimately
assume the form of wholly owned subsidiaries.
The decision the company has to make
regarding the form of entry in the American market may represent one
of the most important factors for competitive advantage. Nowadays,
specific external environment opportunities allow even very small
foreign companies to establish their own sales and distribution subsidiaries
in the U.S. with remarkable advantages in terms of return on investments
and broadened global strategy.
The export strategy formulation process, in particular with the external
resources analysis, allows your company to operate a preliminary marketing
activity in the American market. In fact, from this first analysis,
may emerge some business opportunities based on simple export strategies
or joint ventures with local operators.
